Businesses may not go back to earlier days in a hurry, says Elgi Equipments MD Jairam Varadaraj

27th April 2020

While stating that “staying at home for weeks in a row – trying to explore business opportunities, ways and things to do” was certainly not what he is used to, Jairam Varadaraj, Managing Director, Elgi Equipments, said “The whole situation seems like a science fiction, a thriller based on a pandemic. It has shaken the confidence of the people at an individual level. It could therefore, take a while to recover.”

“In a shrunk economic condition, customers are not going to be driven by brands as much as value proposition. For Elgi, this is a good thing, for outside the country we are still an unknown brand with a Made in India label. Our value proposition is high; we expect to be slightly better placed in terms of customer receptivity,” he added.