ELGi has a vast network of Channel Partners across Europe. At ELGi, our Channel Partners are an essential part of our strategy and business. Strong partnerships have enabled us to enter new markets, gain insights into evolving market needs and serve our customers better. ELGi has, in turn, helped its Partner community grow their businesses with innovative and technologically superior products, exceptional aftermarket support and continuous training programs.

WHAT PARTNERSHIP MEANS AT ELGi

ELGi’s promise to our Channel Partners is based on trust, loyalty, growth and partnership principles.

TRUST

Our Go-to-Market strategy is exclusively through ELGi Channel Partners. We have chosen not to engage in direct business and instead focus on growing through our network of ELGi Channel Partners.
Conducting business with our Channel Partners in a transparent way
Maintaining regular and open communication about operations, products, and policies.
Supporting and collaborating with our Channel Partners by providing them with continuous training, local support, marketing materials, and other resources to demonstrate our commitment to their success.
Fair and equitable treatment in terms of pricing, delivery times, and other terms and conditions.
Striving to create a mutually beneficial relationship with our Channel Partners.
Fulfilment of commitments, such as providing products on time, resolving disputes quickly, and offering support when needed.
Resolving conflicts in a timely and satisfactory manner.

LOYALTY

Maintaining a long-term relationship, even during challenging times.
Sharing our resources, such as marketing materials, customer leads, and business intelligence with our Channel Partners to promote teamwork which helps achieve mutual goals.
We work collaboratively with our Channel Partners and regularly exchange information on marketing dynamics which helps develop new products, marketing strategies, and sales programs.
Willingness to sign agreements with our Channel Partners based on our agreed business terms and conditions to make our relationship long-lasting.
Providing support and continuous training to our channel partners to help them grow their business and improve their sales.

GROWTH

Becoming one of the world's top three air compressor manufacturers as our vision, we are committed to supporting our Channel Partners in becoming the preferred air compressor distributor in their area, the first choice for customers seeking high-quality air compressors and accessories as well as exceptional service.
Expanding product lines: Introducing new products and expanding the product line to create new growth opportunities for our channel partners.
Territory expansion: Working with our Channel Partners to expand their territory to grow their sales and provide new growth opportunities without creating conflict with others.
Targeting new markets: Identifying new markets and developing sales strategies collaboratively in order to enter those industries/verticals which create new growth opportunities for our channels.
Offering training and support to our Channel Partners to excel technically and commercially to become the preferred air compressor distributor their region.
Developing joint marketing campaigns and promotions for our Channel Partners to create new growth opportunities and increase their sales.

PARTNERSHIP

Leveraging our core strategy to collaborate closely with our Channel Partners resulting in sustainable growth and exceptional customer service whilst maintaining our position as the “most accessible and easy-to-do business-with” air compressor manufacturer in the market.
Joint planning: Collaborating with our Channel Partners to develop joint business plans that set out mutual goals, strategies, and objectives with a common purpose of becoming the clear choice for customers seeking superior products and unparalleled customer support.
Shared responsibility: We encourage our Channel Partners to act with a sense of shared responsibility to achieve success
Developing joint branding initiatives and co-marketing campaigns in fairs, tradeshows and online.
We place great emphasis on open communication channels with our Channel Partners. This enables us to engage in discussions about market dynamics as well as fostering collaborative problem-solving and decision-making.

OUR PARTNER FIRST APPROACH

WHAT PARTNERSHIP MEANS AT ELGi